|Posted on February 6, 2015 at 3:35 AM|
My small business consulting firm is doing extremely well - more than I actually imagined. Thanks to my hardworking staff and the numerous marketing strategies, I have successfully managed to expand my client base. More and more businesses, across the globe, are relying on our firm for advice on the various areas of their companies. Although we use many different marketing strategies, there is one that has worked extremely well for our firm - YouTube advertising campaign.
I personally love it for a number of reasons. For starters, our ads have the potential of being seen by customers across the world. Nevertheless, we are usually forced to put into place, measures that ensure that we reach our target. In any case, what is the point of having an ad if the wrong people are reading or seeing it? If this happens, it means that we will never gain customers. Secondly, I love the fact that, while most of the advertising campaigns are usually very costly, YouTube videos can be uploaded at no cost at all. Besides, we don’t even have to make professional advertisements for it to work for our business. Most of the times, we use handheld cameras as well as film editing tools that are available through YouTube.
Thirdly, it indirectly helps the business to enjoy the benefits of search engine optimization. SEO is becoming a highly useful method of making prospective customers aware of our firm and what we have to offer. YouTube ad campaigns have over time increased the visibility of our business and services in search engines such as Google. In addition, our website has also become increasingly authoritative. Our company website ranks high in the results page of Google search engine.
Apparently, upon viewing a video or any other YouTube Ad and wish to know more about our services, they are usually prompted to visit our main website. This in turn causes our website to be ranked higher in the Google search engine. The effect is a multiplier effect that increases our client base. We are still learning fresh and innovative ways of reaching our target market using YouTube ad campaigns.